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Despite his confidence in Mixer to draw in similar numbers to Twitch, it never happened. In the months since, Blevins has popped up on both Google-owned YouTube and Amazon-owned Twitch to stream games. Tyler Ninja Blevins, whos known as the most popular streamer on Twitch is now shifting to a new platform. It was the streamer's sizable audience that gave him the leverage to negotiate such a lucrative contract, Warden said. Visit our corporate site (opens in new tab). Ninja Twitch Clip Shows Him Considering Move to Mixer - Game Rant [Kojnarowski] Ninja has signed a 6yr/$932M contract with the Microsoft Mixer, league sources tell ESPN. And third . Ninja Just Signed a Multi-Year Exclusivity Contract With Twitch Ninja began his video game career in 2009 when he began playing Halo 3 professionally. Furthermore, Tom Warren said that Microsoft didnt hire Ninja to promote Mixer alone. This fits with Forsen's breakdown predicting Ninja's contract being between $6 and $8 million per year. Blevins' talent representation at Loaded, the company that negotiated the Mixer deal, initially declined to comment. NY 10036. ", The announcement itself was lighthearted and silly, but the news was anything but the world's most popular, well-known video game streamer was switching from Amazon to Microsoft. He seems genuinely popular with his fans. When Mixer signed Ninja, he had 14.7 million followers on Twitch. Access your favorite topics in a personalized feed while you're on the go. Amazon's Twitch is the most popular live video streaming service by a large margin. The next chapter, It was reported at the time that Microsoft spent $20 million to $30 . YouTube has been arguably Twitchs most significant rival since debuting four years ago. For example, streamer Disguised Toast recently abandoned Twitch to begin working with Facebook Gaming. The news comes as quite a shock to many, including, apparently, Mixer . With that type of company, YouTube could be the landing spot for Ninja, but it will ultimately come down to dollars, cents and opportunities. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. In a publicity statement made to look like a press conference last August,Tyler "Ninja" Blevins announced his intention to switch from Amazon-owned Twitch to Microsoft-owned Mixer. Sign up for notifications from Insider! Xbox will shut down Mixer in a new deal with Facebook Gaming Ninja reportedly earned as much as $30 million from the Mixer deal. Ninja has a lot of thinking to do. However, Mixer comes at the first if we exclude video game applications. Why did Microsoft pay ~$50 million+ to get Ninja on Mixer? Before they knew what happened, Mixer was ready to shut its doors and allow its two most prominent names to leave. At times, Ninja would defend his decision and reinforce the idea that Mixer is working towards something bigger and better. Then there his Red Bull contract. 936 million - Baseball players aren't even getting that kind of money. Then, this past June, Microsoft announced the sudden closure of Mixer - making Ninja a free agent once again. It all started with Tyler "Ninja" Blevins last August. Cody Peterson is an avid reader and writer. Last summer, Ninja shook up the game streaming industry when he took an exclusive deal with Microsoft's Mixer for an estimated $20 million to $30 million. Evil West Review A Promising, Vampire-Killing, Carnage-Fueled Adventure, Marvels Midnight Suns Review Superhero Demon Hunting, Need for Speed Unbound Review Its Got Wings, Steelrising review more like gold rising for Spiders, Octopath Traveler 2 Cait Farming Guide: How To Find And Capture Them, How To Craft A Club In Sons Of The Forest, How To Get Serpent Flotation Cutis In Wild Hearts, How To Get Giant Kemono Gems In Wild Hearts. Tyler Ninja Blevins surprising departure from Twitch came after months of feeling like the company didnt respect his wishes and hindered his ability to grow outside of gaming. "Now the streaming wars have begun," Devin Nash, the chief marketing officer at talent agency N3RDFUSION, said of the recent tendency of gamers to move from Twitch to other platforms. Going forward, beyond playing "Fortnite" live on streams, Blevins said his focus will be "to elevate and bring more eyes to underrepresented creators. Even someone as famous as Ninja might not have the draw to be a . Fortnite Star Ninja's Mixer Contract Reportedly Worth $20M to $30M Then, this past June, Microsoft announced the sudden closure of Mixer making Ninja a free agent once again. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. Justin Warden, the CEO of Ader, states that Blevins will receive between $20 and $30 million as part of a multi-year deal. This information comes from Justin Warden, who is the CEO of marketing and talent management of company Ader, who claims to have an inside source that informed him of the deal. We suspected Ninja's deal was big, but now we have a number. When CNN Business reached out to Microsoft to receive confirmation of the deal, Microsoft directed CNN Business to Ninja's agency, Loaded. The number comes from Justin Warden, who is the CEO of Ader, the talent agency that works with Blevins. But that hasnt stopped people from speculating. Then, on June 22, Microsoft suddenly announced plans to close Mixer. The former Twitch and Mixer star had no shortage of offers on the table. Before Thursday, Mixer App on iOS was ranked at 747th place. Apparently, they both declined to sign with Facebook though and instead opted to have their contracts paid off in full, meaning they made a combined $40 million from Mixer being shut down . Disguised Toast had gotten offers from Twitch, Mixer, and YouTube as well before deciding that Facebook was the most lucrative deal. Ninja and Shroud reportedly offered double their Mixer contracts by While these values havent been officially verified, the Ninja Mixer deal would significantly bolster Ninjas net worth, which he has built not only from streaming but also sponsorship deals, YouTube revenue, and merchandise sales. With that said, Ninjas first Mixer stream has now concluded and it had more viewers than his Twitch average. He took a conservative approach and he estimates that Ninja is on a contract that will give him between $6 million and $8 million a year for at least three years. Visit Business Insider's homepage for more stories. And we were like, Straight up, guys, weve worked so, so hard to grow the Ninja brand to license things and get his name out there. It's just watching a jock play football games. He's also rather excited for the Starfield release date. No matter where you choose to stream, the world is better with your gaming content in it. Millions of people are watching live videos streams on Twitch at any moment. Fortnite even made a skin in game that was based on Ninja's likeness. Ninja & Shroud Made Millions from Mixer - Then Jumped a Sinking Ship During this time period he played for several professional gaming teams like Team Liquid and Luminosity Gaming. Twitchs contract with Tyler as it pertained to outside brand deals was too restrictive, Blevins said. https://t.co/lvn9KBjEYq https://t.co/tljVgyM3bG. Stay up to date with what you want to know. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. After joining Mixer back in late July of 2019, Ninja was eager to embark on a new journey in his streaming career outside of Twitch. Stay up to date with what you want to know. In 2017 his skills at PUBG were so well-developed that he actually won the PUBG Gamescom Invitational Squads classification. Ninja signed an exclusive deal with Mixer last year. But no one passes on $90 million without an end game. By March of 2018 Ninja had over 2 million subscribers to his Twitch channel. Ninja recently released a new line of merchandise that he could easily promote to millions of viewers on any platform, but none would reach as far as Twitch. This isnt about selling Xbox consoles. 26, Sensor Towers head of mobile insights Randy Nelson said. Tyler Blevins, better known by his online persona Ninja, reportedly received 20-30 million dollars to move from Twitch to Microsoft's Mixer. Blevins previously left Twitch for Microsoft's now-defunct Mixer service, where he was reportedly paid in the ballpark of $30 million for his exclusivity to the platform. But a talent management executive who's worked with Blevins told CNN Businessin an article published Mondaythat the streamer may netted between $20 million and $30 million from the deal. Look up Adrian Wojnarowski on Twitter. A talent agency claims Ninja's Mixer contract is worth $20-30 million | The Loadout A talent agency claims Ninja's Mixer contract is worth $20-30 million Other popular streamers are rumoured to be offered contracts up to $10 million Jamie Hore Updated: May 20, 2020 Twitch Ninja Ninja left Twitch because his brand was too big for gaming Keeping that in mind, its a pretty huge move for Ninja to change platforms but it now makes sense given the fact that he was given $50 Million by Microsoft. To this day, Ninja possesses more followers than any other channel with 14.7 million and counting on Twitch. As the operations side of @WatchMixer is closing, we are inviting the Mixer Community to #FacebookGaming. Amazon's Twitch is getting back one of its biggest stars: Tyler "Ninja" Blevins is returning to the service with a multi-year exclusivity contract, Blevins announced on Thursday. ninja mixer contract $932 million ninja mixer contract $932 million. Forsen, also of Twitch fame, predicted a 3-year deal, as a smaller or longer time frame wouldn't be beneficial for Mixer or for Ninja. Its quite a drop off considering Ninjas been absent from Twitch for almost a full year. Ninja signed a three-year contract worth reportedly $30 million. Please refresh the page and try again. Rod Breslau (@Slasher) June 22, 2020. Mixer became the butt of almost every joke across social media. There was a problem. That service was shuttered suddenly earlier this summer, making him and other high-profile streamers Microsoft had paid into free agents once again. Nothing but respect for him. Ninja returns to Twitch for first time since Mixer shut down The plan seems to be working already. Ninja isn't the only big streamer to leave Twitch recently. This decision would make sense both from a financial and a poetic standpoint. According to an article on CNN about streamers being offered lucrative exclusivity contracts, Ninja's deal was likely worth between $20-30 million. According to CNN (via GameSpot) Mixer paid Ninja anywhere from $20 to $30 million to leave Twitch. Press question mark to learn the rest of the keyboard shortcuts. And it largely started with a single departure.". Yup - actual reports are 6 - 8 million for 5 years + endorsement deals from everything xbox, PC, and all MS products. In short, Microsoft has invested in Ninja for a better future of Mixer and Project xCloud. Hundreds of thousands of people are watching live video streams on the service at any moment. He did not state how many years the deal lasts, however. Sources familiar with the deal have informed me that while Facebook did try and negotiate to keep their big partners both Shroud and Ninja opted out. While Ninja's agent and Microsoft did not confirm the figures, it seems safe to say that Blevins will receive a large sum of money for his time with Mixer. But Blevins manager and wife, Jessica Blevins, told Business Insider that Tylers decision to leave Twitch and move over to the Microsoft-owned streaming service Mixer in August wasnt just a financial one.